STEVEN L. BRADLEY

Performance Strategist | Systems Architect | Founder, Bradley Athletic Development

Precision over performance. Clarity over chaos. SLB doesn’t motivate—he activates.

Steven L. Bradley is a former journalist turned high-performance strategist whose career spans three arenas: elite coaching, systems design, and brand storytelling. With deep roots in both the written word and athletic competition, SLB has become a trusted architect for leaders, athletes, and creators seeking results that scale.

As the founder of Bradley Athletic Development (BAD), he merges coaching, curriculum, and content into one calibrated engine—built for transformation.

✍️ What Makes SLB Different

  • Journalist’s Mind – Trained to investigate, simplify, and communicate complex ideas with brutal clarity.

  • Coach’s Heart – Decades of experience shaping youth athletes, adult learners, and high-level performers.

  • Architect’s Brain – Creator of frameworks for mindset, business structure, and digital monetization.

  • Strategist’s Eye – Early adopter of AI in content workflows, growth loops, and social media positioning.

🎤 Speaking Topics

  • From Journalist to System Builder
    The untold journey of leveraging storytelling, structure, and strategy to build a scalable, brand-driven enterprise.

  • The BAD Method: How Elite Coaches Create Clarity
    How to use structure, narrative, and constraint to unlock peak performance in athletes and entrepreneurs.

  • The Creator's Discipline
    Forget hacks. SLB unpacks the real reason some creators grow while others fade—systems, not virality.

  • The Power of the Written Word in a Noisy World
    Why writing still wins, and how to craft communication that cuts through chaos.

🌟 Ideal Audiences

  • Business accelerators & leadership summits

  • University programs (journalism, entrepreneurship, sports science)

  • Creator economy and social media conferences

  • Athletic development and performance coaching events

📅 Book Steven L. Bradley

  • Email: slb@linenloop.co

  • Media Kit: [Available Upon Request]

  • Location: Augusta, GA | Available nationally & for select international events

  • Private Strategy Sessions: By application only

🔊 Final Word

"Anyone can talk. I build the system that makes them listen.”

gray concrete wall inside building
gray concrete wall inside building

Our mission

We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect properties that fit their tastes, needs, and budgets.

Our vision

We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.

white and black abstract painting
white and black abstract painting

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

executive vp, marketing

Lianne Wilson

chief financial officer

man standing near white wall
man standing near white wall
Jaden Smith

development innovator

Jessica Jenkins

director of production